The fast growing technological trend, WebRTC, refers to Real Time Communications via web browsers and multiple applications. With the use of WebRTC, users are able to make voice calls using a web browser-to-browser communication mechanism. What is interesting about WebRTC is that, real-time communication happens between applications via web browsers and it does not require any device, software, plug-ins or complex configuration changes. As such, collaboration among peers, employees, businesses, consumers and various types of other users is much easier and less costly.

The main challenge Telcos face with WebRTC is that their subscribers could communicate with one another using WebRTC based solutions without using the mobile network. Nevertheless, tactical usage of WebRTC can actually bring in new business opportunities for Telcos and turn this challenge into an advantage rather than a threat.

hSenid Mobile’s Soltura is a wizard based service creation environment built on top of the CPaaS platform to create Telco apps within minutes. Applications built using Soltura patterns create an effective and efficient communication link between service providers and end users, where web and mobile interfaces are used collaboratively rather than as separate competing technologies.

WebRTC patterns existing on Soltura facilitate the inclusion of voice in web applications linked together with the Telco's mobile network for communication between browsers and mobile. Soltura consists of two patterns in the WebRTC category;

Click-to-call

This pattern enables a service provider to create a WebRTC enabled application using Soltura's app creation wizard and include one or more call-receiving mobile numbers. Scripts will be generated for each mobile number configured in the application and the service provider just needs to copy and paste the relevant scripts anywhere they want users to make calls, on their web application.

Sample Use Case:

The script generated through Soltura's WebRTC Click-to-Call can be directly embedded into a real estate company’s website with a click-to-call button enabling customers to call an agent instantly for inquiries. This is especially helpful in the real estate industry where mostly an agent's answer to customers involves a bit of explanation; whether it’s a discussion regarding a quote or pitching a new or alternate property.

For potential customers with low patience to navigate within a website, a readily available click-to-call button, can make the difference in keeping them from heading elsewhere.

Call Back

This pattern enables the service provider to create an app through which they can receive requests from subscribers or customers asking for a call back at a specific date and time. Each request can also be viewed through an online dashboard.

Soltura’s Call Back pattern enables the service provider to create an app through a channel, e.g. USSD. When a customer dials the USSD code, the app prompts responses to the caller and this information is recorded for call back. Obtaining this initial data from users helps the service provider understand the customers reason to call, prior to calling them.

Sample Use Case:

For doctors who wish to provide consulting and other medical advice to patients, WebRTC Call Back pattern on Soltura will help them create an application which includes the feature of collecting initial information of a patient. This iInformation can include name, time to receive a call, initial symptoms etc. Social media and other marketing channels can help create awareness of the existence of an app. Patients who wish to obtain medical advice can send a request with initial information through the USSD app. After reviewing the information on the dashboard, the doctor can click on the “call” button next to each request, to make a call to the patient. a Alternatively, the doctor is able to send a text message to the patient, if he/she is not able to call.

hSenid Mobile engineers a wide range of solutions which enable Telcos to connect with businesses, discover new revenue streams and cater to various business needs of enterprises and customers. In helping Telcos get ahead of the curve, hSenid Mobile provides the WebRTC API as a monetization strategy to tackle the threats of WebRTC cannibalizing a Telco’s revenue.